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Is it time for 'smear test' to be rebranded?

The government has launched its first cervical screening advertising campaign in England, as the number of women having checks has hit a 20-year low.

The campaign - being run by Public Health England - has avoided the term "smear test" amid concern it may be putting people off.

Officials said the term was outdated and hope the term cervical screening will "normalise" the procedure.

Adverts will run on TV, radio and online for the next eight weeks.

The campaign stresses the screening is basically a health check for the cervix and shows a woman being reminded by family members and friends to go for testing.